New London HQ to boost Droga5 London brand, following raft of major client wins
New York City-based global advertising agency Droga5 London has become the latest multinational creative business to establish its UK headquarters at Blackstone’s Devonshire Square, the five-acre central London office, retail and leisure campus.
The move completes a standout few years for the firm with the completion of its heavyweight leadership team led by Bill Scott, an enviable list of client wins including Secret Escapes and Danone and creative campaigns for the likes of SEAT, Hobbs and Rustlers.
Recent creative highlights include the first slow-motion marathon for Paramount to celebrate the release of the new Baywatch film and a global campaign for Uniqlo under the banner "Because of life, we made LifeWear", to promote the brand's quest to create clothes that make life better.
Droga5 London has pre-let a 11,300 sq ft office space on the top floor of Devonshire Square’s 130,000 sq ft Spice Building to create a stylish home and support strong growth ambitions for 2017 which includes winning further global creative accounts and building on the partnerships with entertainment and media agencies WME and IMG.
CEO - Droga5 London
Director - Blackstone Property Management
Devonshire Square, located on the threshold between Liverpool Street station and Spitalfields, is undergoing a major transformation into a vibrant community set around a piazza style courtyard framed by warehouse buildings, bars, restaurants and shops.
Amid this setting sits a cluster of 18th Century, Grade II listed East India Company warehouses providing 630,000 sq ft of office accommodation, which Blackstone is redesigning and reconfiguring to provide a working environment to meet the demands of the discerning modern occupier.
Blackstone recently announced the 30,000 sq ft pre-let of the Pepper Store to Equinix, the world’s leading global interconnection and data centre company, while Scottish restaurant Mac & Wild have confirmed the opening of their second permanent restaurant in London, at Devonshire Square.
Droga5 were advised by Kushner.
About Devonshire Square
Tucked between Liverpool Street station and Spitalfields, Devonshire Square is a thriving campus comprising of 630,000 sq. ft. of office space, shops, homes, restaurants and bars, based around the 18th Century warehouse complex of the East India Company. It is a true hidden gem and major draw for London foodies, who flock to the square to sample the gastronomic delights of the likes of Pitt Cue, Marco Pierre White Steak & Alehouse and Cinnamon Kitchen.
The site is already home to the Devonshire Club, the new private members club owned by Brian Clivaz, featuring 68 bedrooms and suites, outdoor recreation space and high-end dining.
Devonshire Square, already home to a wide range of companies, and described by WeWork as one of its quirkiest London locations, is increasingly appealing to the creative and tech industries.
Devonshire Square is also a host venue for prestigious events such as London Wine Week, London Restaurant Festival, and London Fashion Week.
